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Marketing managers are responsible for leading and guiding their team to achieve their marketing goals. As such, they must be able to attract and retain top marketing talent. One of the ways to do this is to understand what marketing talent considers when looking for a new role. In this blog post, we’ll explore the top 6 things that marketing talent considers when looking for a new marketing role.
- Company culture – Company culture is an essential factor that marketing talent considers when looking for a new role. Marketing managers should ensure that their company has a positive culture that values creativity, collaboration, and innovation. They should also ensure that their company’s values align with the values of potential candidates. A toxic company culture can have a negative impact on both the individual and the organization, so it’s crucial to foster a positive and inclusive culture.
- Career growth opportunities – Marketing managers should also ensure that there are clear career growth opportunities available for their team members. They should provide opportunities for professional development, training, and promotions. This will not only help their team members advance in their careers but also keep them engaged and motivated. Marketing talent wants to work for a company that invests in their growth and development.
- Job responsibilities and challenges – Marketing managers should ensure that the job responsibilities and challenges associated with a new role are clearly defined and aligned with the candidate’s interests and passions. They should provide a challenging and exciting role that allows their team members to utilize their skills and expertise to the fullest. A role that is too easy or mundane may not be fulfilling, while a role that is too challenging can lead to burnout.
- Compensation and benefits – Compensation and benefits are also crucial factors that marketing talent considers when looking for a new role. Marketing managers should ensure that their compensation packages are competitive and aligned with industry standards. They should also provide a comprehensive benefits package that includes healthcare, retirement plans, and other perks. Competitive compensation and benefits can attract top marketing talent and retain them in the long run.
- Company mission and values – Marketing talent wants to work for a company whose mission and values align with their own. Marketing managers should ensure that their company’s mission and values are clear and communicated effectively to potential candidates. They should also demonstrate how their marketing efforts contribute to the company’s mission and values. This can create a sense of purpose and meaning for their team members and increase their job satisfaction.
- Work-life balance – Finally, marketing talent considers work-life balance when looking for a new role. Marketing managers should ensure that their team members have a healthy work-life balance and avoid burnout. They should provide flexible schedules, remote work options, and other benefits that can help their team members achieve a healthy work-life balance. A healthy work-life balance can increase employee morale, productivity, and retention.
In conclusion, marketing managers must understand what marketing talent considers when looking for a new role to attract and retain top talent. They should provide a positive company culture, clear career growth opportunities, challenging job responsibilities, competitive compensation and benefits, a clear mission and values, and a healthy work-life balance. By doing so, they can create a work environment that fosters creativity, collaboration, and innovation and achieves their marketing goals.