Marketing in Times of Crisis: 5 Things to Remember

Core values

Amidst the ongoing crisis in the face of a pandemic, consumers and businesses alike experience difficulty, confusion and panic. Resources are limited, countries are placed on lockdown, people lose their jobs, businesses are being shut down and suffer losses, and there exists economic uncertainty.  No one is “crisis-proof”. Companies face the dilemma of being sensitive … Read more

How to Build Your Startup’s Marketing Team: Advice from a CMO Consultant

As you work on spending your time and resources building a product, the question of when and how to start marketing is a question that many founders delay longer than they should. However, we also know that when startups fail, it is often because their marketing is lacking and not because they do not have … Read more

Conference Networking Tips

In my previous blog post, I highlighted some recommended conferences in the Human Resources Industry to attend in the upcoming year. Now that you have chosen a conference, booked a flight, paid for accommodation, and have your bags packed, I would like to share some advice to make the most out of the networking opportunities … Read more

World’s Top Human Resources Conferences 2020

Professional development is important for human resources professionals for networking, skill-building, and in many countries maintaining accreditation and certification. We thought that we would travel the world (or the internet!) and find some of the best conferences for you to plan your work- travel schedule for 2020. While some conferences focus on general discussions around … Read more

How to Use the Festive Season to Grow You Career

According to research conducting through McCrindle, if you are between the ages of 25 and 40, you probably will not be working for your current employer in four years time. And, if you are in your twenties or early 30’s, you will probably be with a new employer within 2 to 3 years.  While the … Read more

Hiring Strategies for Startups

After hundreds of hours of sweat equity that you have poured into your startup over the past 14 months your mobile rings with the most exciting news. A local angel investor that you have been building a relationship with over the past 4 months is going to lead your first funding round with a $200 … Read more

Employee Engagement: Winning in the Workplace

Employee Engagement

Doug Conant, a successful American businessman and former CEO of the Campbell Soup Company believed, “To win in the marketplace, you must win in the workplace.” Put simply, this means that employees are excited to come to work each day and are engaged and motivated to accomplish their tasks. When employees are engaged in a … Read more

Resigning Professionally Part 2: Ending on a Good Note

In the first part of this article, I discussed how to tell your boss you are resigning and what to do if you receive a counter offer. That article can be found ​here​. Now that the hard part is over, here are some suggestions on maximizing your last few weeks in the office. Taking Care … Read more