
Candidates often specialise in one function without full ownership of end-to-end growth performance.
Some leaders prioritise acquisition without optimising retention or lifetime value.
Driving alignment across marketing, sales, and product requires rare leadership capability.
Analytical strength does not always translate into scalable growth decision-making.
Leaders may lack exposure to both early-stage and enterprise growth environments.
Growth strategies differ significantly across SaaS, media, and platform-based organisations.

