Media Planning & Buying
We connect companies with skilled planners and buyers who blend strategy, analytics, and negotiation to drive media performance.
About the role
Media Planning & Buying professionals build strategic media plans that reach audiences effectively and support brand objectives. Ensure every investment is optimised for performance across digital, social, print, and broadcast platforms.
They analyse audience behavior, negotiate with media vendors, allocate budgets, and oversee campaign execution and reporting. Their work ensures campaigns are delivered with precision, efficiency, and meaningful impact.
Key Duties & Accountabilities
These responsibilities help media professionals deliver targeted, efficient, and high-performing campaigns across diverse channels and platforms.
- Develop media plans that align with brand and campaign strategies
- Conduct audience analysis to guide channel selection and targeting
- Manage vendor negotiations for optimal media rates and placements
- Oversee media buying and ensure accurate campaign execution
- Monitor campaign performance and pacing to meet KPIs
- Prepare detailed reports with insights and optimisation strategies
- Collaborate with creative and marketing teams for cohesive planning
- Track media trends to enhance strategies and market knowledge
- Manage budgets effectively to maximise media impact
- Adjust campaigns in real time to improve efficiency and results
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Advance your media planning & buying career with opportunities that allow you to influence strategy, manage budgets, and deliver high-performing campaigns.
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