Head of Marketing

The Opportunity: Join a high-growth, founder-led business focused on scaling via digital channels. You’ll own full-funnel marketing strategy and execution, govern significant ad spend, and be accountable for scaling sustainable, profitable acquisition while protecting a high-performing organic engine. You’ll work closely with senior leadership, lead a small core team and external partners, and set the roadmap for paid and organic acquisition across multiple platforms.

Location: Australia-based (100% remote / work‑from‑anywhere within Australia preferred)

Who Are You:

• Demonstrable experience building and scaling organic content programs - from long-form episodic content to high-velocity short-form — that drive brand awareness, qualified leads, and measurable funnel conversion.
• Experience in growth / paid performance marketing
• Demonstrable ownership of full-funnel performance marketing, attribution, CRO and marketing analytics
• Strong leadership experience managing distributed teams and external contractors; comfortable hiring, mentoring and running performance reviews
• Deep working knowledge of Meta Ads Manager, TikTok, YouTube, LinkedIn advertising, GA4/analytics, tag management, tracking & attribution tools, CRM systems and landing page/funnel builders
• Data-first mindset with strong analytics fluency (Excel/SQL or equivalent) and the ability to design experiments and interpret dashboards
• Excellent communicator who can translate metrics into strategy and present to senior stakeholders
• Commercially accountable: experienced in media planning, forecasting, bidding strategy, audience & creative testing and optimising to CPL/CPA/ROAS targets
• Collaborative: able to align paid and organic strategies, coordinate creative production and protect founder/creator or brand-facing channels

Culture Matters — Who Thrives Here:

• You’re entrepreneurial, pragmatic and delivery-focused in a fast-moving environment
• You value teamwork, transparency and shared ownership over individual recognition
• You’re disciplined about testing, measurement and creative velocity and enjoy mentoring a compact, high-impact team
• You care about sustainable growth and reducing channel concentration risk by integrating paid and organic efforts

In Summary: We’re looking for a commercially savvy, execution-focused Head of Marketing who can own paid and organic acquisition, govern substantial ad spend, build an in-house marketing function and deliver measurable improvements in unit economics and funnel performance.

TAGS: Head of Marketing, Performance Marketing, Growth, Paid Media, Organic, Social Media, Influencer Marketing, Content Strategy, Digital Marketing