Media Strategy and Comms Planning Lead/Director for Indy Agency

The Opportunity: An exciting opportunity has arisen for an experienced Strategy Lead to join one of Australia's leading independent media agencies. Working closely with the Client Growth Director, you'll lead media strategy across key clients, new business pitches and the agency's research offering.
This is a senior, hands-on role suited to a commercially-minded strategist who enjoys solving complex business challenges, building trusted client relationships and developing insight-led media strategies that drive measurable results.

Location: Sydney (Hybrid)

Key Responsibilities

• Lead media strategy across key clients, pitches and business growth initiatives.
• Develop audience-led media strategies aligned to client objectives.
• Lead strategic responses to RFPs, pitches and presentations.
• Build trusted relationships with senior clients and lead Quarterly Business Reviews (QBRs).
• Translate research and audience data into clear strategic recommendations.
• Drive the adoption of the agency's research products and planning tools.
• Mentor internal teams and contribute to thought leadership across the agency.
• Build strong relationships with media partners and industry stakeholders.

Qualifications

• 6+ years' experience in a full-service media agency, including experience in media strategy.
• Proven success leading media strategies, pitches and RFPs.
• Strong understanding of integrated media planning across traditional and digital channels.
• Experience using audience research tools such as Nielsen CMV, GWI or Roy Morgan.
• Commercially minded with excellent presentation, communication and stakeholder management skills.
• Collaborative, proactive and passionate about media, strategy and innovation.

The Company An award-winning independent media agency known for combining strategic thinking with data-driven insights to deliver exceptional results. With a collaborative culture and strong focus on innovation, this is an opportunity to make a genuine impact while working alongside some of the industry's best talent.

TAGS: Media Strategy, Strategy Lead, Media Planning, Media Agency, Audience Insights, New Business, Integrated Media, Client Strategy, Research, Comms Planning