
Candidates may have ideas but often struggle to translate strategy into measurable client growth outcomes.
Some leaders prioritise short-term revenue targets over long-term client retention and loyalty.
Many candidates have not collaborated across marketing, product, or service delivery teams effectively.
Over-reliance on current client contacts reduces adaptability when scaling into new accounts.
Managing complex, multi-million-dollar accounts requires experience few candidates have at this senior level.
Leaders sometimes optimise individual accounts but fail to integrate into the broader commercial objectives.

