
Candidates must demonstrate sustainable revenue growth across volatile market cycles and competitive client landscapes.
Replacing or partnering founders requires diplomacy, credibility, and cultural alignment without destabilising teams.
Heavy reliance on major accounts increases risk and complicates evaluating commercial resilience.
Senior departures often trigger wider leadership instability and performance volatility.
Balancing creative ambition with disciplined cost control requires rare commercial sophistication.
Agencies without clear differentiation struggle to attract visionary commercial leaders.

